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What’s the Difference Between Campaigns and Automations?

What’s the Difference Between Campaigns and Automations?

If you’re a small business owner and you are doing email marketing, chances are you’ve heard of both campaigns and automations. But do you know the difference between them?

In short, a campaign is typically a one-time or short-term communication effort, while an automation is a long-term sequence of messages that are triggered by specific criteria.  However, let’s take a closer look at how each can help your business.


A campaign is used to reach out to customers or prospects with a specific message, such as an announcement about a new product launch or service offering.

This type of communication usually has both short-term and long-term goals in mind. For example, if you’re introducing a new product, your short-term goal would be to create awareness about the product and its features. Your long-term goal could be to increase sales of the product over time. 

Campaigns are great for getting your message out there quickly to a wide audience but may not provide as much insight into individual customer behaviour as an automation does.


An automation is set up as an ongoing series of messages that are sent out based on conditions that you set up in advance. These messages might include emails, text messages, or social media posts depending on what platforms you use to communicate with your customers.

The main difference between this type of communication and campaigns is that automations allow you to craft more personalised messages based on customer behaviour such as purchase history, website visits, etc, which can lead to better conversion rates over time.

Automations also allow you to segment your audience so that different types of customers receive different types of messages – this can lead to more targeted communications that have higher engagement rates than blanket campaigns.                                  

Campaigns and automations both offer unique benefits for businesses looking to stay connected with their customers and grow their business. While campaigns are great for getting the word out about new products or services quickly, automations allow for more targeted messaging based on customer behaviour which can ultimately lead to higher conversion rates over time.

So, when it comes down to it – both campaigns and automations should be used together by small businesses in order to maximize their visibility online and increase engagement with potential customers.

By using both strategies thoughtfully, businesses can ensure they are reaching their target audiences effectively without overwhelming them with too many messages or irrelevant content.

I am MailerLite Certified and also work with MailChimp and ActiveCampaign (to name a couple of the email marketing platforms), contact me today to get support with your email marketing.