Often people are starting a business and asking if they really need a website…my view YES, having a website is essential for businesses. Aside from establishing an online presence, a website also provides a platform for businesses to engage with their customers. A key factor to remember if you are only using other platforms such as social media is that you do not own that and could easily be shut down if you break their rules (and trust me…I’ve seen plenty of well-known businesses asking for help as this has happened).
Building a website is not an easy feat. With the various website platforms available, choosing one can be a daunting task. However, help is on your side with my article which will show what you should consider when comparing platforms to build your website.
Content management plays a crucial role in your website’s success. When comparing platforms, ensure that the content management system (CMS) is user-friendly and meets your business needs. Will it be easy for you to create and update content on the platform? Also, consider if the CMS has the option to add new functionalities or plugins to the website.
Some of the more popular CMS platforms include WordPress (they have two versions .org [self hosting ie: you choose the hosting provider] and .com [hosted]), SquareSpace, WIX, Shopify, Joomla, WooCommerce.
Website design is vital in creating an online presence for your business. Ensure that the website platform you choose has customisable templates that make it easy to design your website.
Look for customisation options that allow you to add a personal touch to your website, ultimately creating a unique look that aligns with your business brand.
If your website is meant to sell products or services, it is crucial to consider e-commerce capabilities. Look for website platforms that allow for easy integration with payment gateways and have adequate security measures in place.
The platform should also offer extensive support for adding products, managing orders, and customer accounts.
More people are browsing the internet on their mobile devices; therefore, you should choose a website platform that is responsive. A responsive website adapts to the size of the screen, providing a better user experience for your visitors no matter the device they use.
Your business is bound to grow and evolve over time, and so should your website. Therefore, choose a website platform that offers the option to scale as your business grows. Whether it’s the addition of new features or accommodating more significant web traffic, the platform should be flexible enough to grow alongside your business.
Some CMS platforms are completely free. Others may charge a monthly fee. One thing to consider also is that even with free CMS platforms, you may need to pay for third-party extensions, designs and/or web hosting services.
So, as you can see, when comparing website platforms, several factors should not be overlooked and this should all be thought about prior to even starting your website to ensure it is catering to your business needs. Taking the time to evaluate various platforms and consider what is important to your business to make an informed decision. A well-designed website can be an invaluable asset to your business, so ensure to choose a platform that can deliver the best results.
Need help with your website design phase? Check out my DIY website planner or get in touch with me today.