If you’re a small business owner, you know that social media plays an incredibly important role in connecting with your audience and building your brand.
But one challenge many businesses face is staying on top of all the frequently-evolving social media image size requirements (me included). From profile pictures to cover photos and logos, it seems like the right sizes are changing every so often!
Don’t worry – we’ve got you covered. In this post, we’ll outline all the important dimensions for successful branding on major platforms including Facebook, Twitter, Instagram and LinkedIn in 2023.
With more than two billion active users around the world, Facebook is one of the most popular social networks out there. But one important consideration when it comes to Facebook use is image size. Choosing the right visuals can make your posts stand out, and Facebook has some strict guidelines for size and file types.
To ensure all users can view content, Facebook recommends that all images uploaded be resized to 1200 x 628 pixels before posting – this ensures a quality image that doesn’t take too long to load.
Profile Picture 170 x 170 px
Cover Photo 830 x 312 px (desktop) or 640 x 640 (smartphone)
Post 1200 x 630px
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Instagram has become a huge part of our lives, with millions of us using it every day. And the size and quality of images posted is a big factor when it comes to getting noticed!
Profile Picture 320 x 320 px
- Landscape 1080 x 566 px
- Portrait 1080 x 1350 px
- Square 1080 x 1080 px
Stories 1080 x 1920 px
LinkedIn is a great way to create meaningful professional connections and project yourself as an expert in your field.
And, of course, LinkedIn knows that first impressions are everything. That’s why LinkedIn introduced image size guidelines for profile images.
If your LinkedIn profile picture is too small or incorrectly cropped, it could appear pixelated or blurry which won’t give the best impression you are hoping for.
To make sure your LinkedIn photo has that polished, crisp look, ensure it meets LinkedIn’s image size recommendations: at least 400 x 400 pixels, but no larger than 12MB.
Profile Photo 400 x 400 px
Cover Photo 1584 x 396 px
Blog Post Link Images 1200 x 627 px
Company Logo 300 x 300 px
TikTok has quickly become an internationally popular platform, with entertainment and creativity at the heart of every post.
Whether you’re a TikTok fame hopeful or just looking to add some fun content to your social feed, there are a few things to keep in mind when it comes to TikTok image size.
Bonus Tip: Videos must be between 3-15 seconds long and photos should be cropped into 9:16 ratio with dimensions 1080px by 1920px.
You can also use TikTok’s built-in editing tools which essentially make it so that size isn’t a deciding factor; they’ll automatically resize whatever image you upload!
Profile Photo 20 x 20 px
Video 1080 x 1920 px
YouTube is an essential platform for content creators and viewers alike. YouTube’s cover photo size is 1600×900 pixels, so it’s important to make sure your image looks great at that size!
YouTube also allows you to upload custom thumbnails for individual videos with a resolution of 1280×720 pixels. Whether you are creating a brand new YouTube account or just trying to give your existing page some extra pizazz: having an eye-catching logo and media art will help elevate the look and feel of your YouTube channel!
Profile Photo 800 x 800 px
Banner 2048 x 1152 px
Video 1280 x 720 px
Thumbnail 1280 x 720 px
Pinterest is a great platform for sharing visuals and getting creative with your content. Pinterest also supports free-form image aspect ratios, which means you don’t have to worry about having the exact right Pinterest image size, as long as it meets the maximum width and height requirements!
Profile Photo 165 x 165 px
Profile Cover Photo 800 x 450 px
Pins 1000 x 1500 px
Collection Pins 1000 x 1000 px or 1000 x 1500 px
Story Pins 1080 x 1920 px
Twitter is a powerful social media platform which makes it easier than ever for companies to engage with their customers.
Profile Photo 400 x 400 px
Header Photo 500x 500 px
In-Stream Photos 1600 x 900 px
Card Image 120 x 120 px
Updating your social media images to the right size can be tedious, but it’s worth it! Not only will you look more professional, but you’ll also avoid that pesky cropping that can happen on certain platforms. If all of this sounds like too much for you and you need help creating killer images for social media, send me a message. I’d be happy to help get your visuals on point so that you can focus on other things – like running your business!