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Segments and Tags: Making Sense of Email Marketing

Email marketing is one of the best ways to reach your customers and keep them engaged with your business. But if you’re new to email marketing, it can be confusing to figure out what the differences are between segments and tags. Let’s break down these two concepts so you can make the most out of your email campaigns.

What are Segments?

Segments are pre-determined groups that are used to categorise contacts based on their attributes, such as location, purchase behaviours, or interests. These segments allow you to send targeted messages that cater specifically to each group’s needs. For example, if you own a restaurant, you may want to create a segment for people who live nearby so they receive notifications about happy hour specials. If you are a service-based business, you may want to create a segment for people who receive a particular service from you so they can receive notifications about updates, changes etc.

By creating segments, you can ensure that each message is tailored towards its intended audience.

What are Tags?

Tags are labels that can be applied manually or automatically based on a contact’s activity or interactions with your emails. For instance, if someone clicks on a link in one of your emails, you can apply an “Interest in [Product]” tag for further segmentation opportunities. This will help you more easily identify which contacts have shown interest in certain products or services so that you can target them with additional content related to those topics. Or you may have a lead magnet that offers a free download and want to tag the people who have filled in their details to download the freebie to be able to target them to specific related services.

By using both segments and tags together, you can create highly personalised experiences for your customers by sending them relevant content at the right time. This helps build trust between brands and customers while driving customer loyalty and engagement over time.

If you’re looking to get the most out of your email campaigns, understanding how segments and tags work is key! Segments allow businesses to sort contacts into pre-determined groups based on their attributes while tags provide additional segmentation opportunities based on contact behaviour or interactions with emails. When used together, these tools help create more personalised experiences for customers which ultimately leads to greater customer loyalty and engagement over time.

So don’t wait any longer – start experimenting with segments and tags today! And if you would like assistance with setting this up, get in touch for support.