What is a Featured Image?
A Featured Image, also known as a post thumbnail, is the main image that represents the content of your post. It is usually displayed at the top of your post, product or on the homepage of your website. The purpose of the Featured Image is to grab the attention of your readers and give them an idea about the content.
Why is the Featured Image important?
Studies show that content with images gets more engagement than content without images. Using a Featured Image helps to make your content more visually appealing, and it also helps to break up the text and make it easier to read. Additionally, a well-chosen Featured Image can be a powerful tool for grabbing your audience’s attention and enticing them to read your content.
How to choose the right Featured Image
Choosing the right Featured Image is crucial. It should be relevant to the content of your post, visually appealing, and eye-catching.
There are several things to keep in mind when choosing a Featured Image:
- The image should be high-quality and clear
- It should be the right size and orientation to fit your website’s design
- It should be relevant to the content of your post.
- Consider using images with people in them, as these tend to perform better than images without people
Best Practices for using Featured Images
To make the most of your Featured Images, here are some best practices to follow:
- Use high-quality images that are relevant to your content
- Choose images that are visually appealing and eye-catching
- Follow your website’s design guidelines for image size and orientation
- Don’t forget to optimise your images for search engines by using descriptive file names and alt tags
How to add a Featured Image to a Blog Post in WordPress
Log in to your WordPress website and navigate to the post (or create new blog post) you want to add the Featured Image to.
Click on the “Set Featured Image” button, which is usually located in the right-hand sidebar.

Select or upload the image that you want to use as your Featured Image.

Crop or resize the image if necessary as well as adding Alt Text to your image.

Click “Set Featured Image” and update your post.
How to add a Featured Image to a Product in WordPress
It is very similar process to adding an image to a Product, the difference is that the area is called Product Image and it is the key image that you want your customers to initially see when looking at your shop.
Log in to your WordPress website and navigate to the product (or create new product) you want to add the Featured Image to.
Click on the “Set Product Image” button, which is usually located in the right-hand sidebar.

Select or upload the image that you want to use as your Featured Product Image.

Crop or resize the image if necessary as well as adding Alt Text to your image.

Click “Set Featured Product Image” and update your post.