How to repurpose your content

Repurposing blog content into other formats is a great way to reach new audiences and extend the life of your existing content.

Here are seven ways to re-work your blog posts into other types of content:

1. Infographics

Turn your blog post into an infographic that visually represents the information. Infographics are a great way to capture readers’ attention and can be easily shared on social media. You can use free tools like Canva or Piktochart to create your own.

2. Videos

Transform your blog post into a video. You can create a slideshow-style video that covers the main points of the post, or create a more in-depth video that features interviews, animations or visuals. You can use free tools like Lumen5 or Animoto to create videos easily.

3. Social media posts

Repurpose your blog post into a series of social media posts that highlight key points, quotes or statistics. You can also create images or memes to share on social media. Make sure to tailor the content to the platform you are sharing on.

4. Podcasts

Convert your blog post into a podcast episode. You can read the post aloud or interview someone who has expertise on the topic. This is a great way to reach audiences who prefer to consume content through audio.

5. e-Books

Combine multiple blog posts on a similar topic to create an e-Book. e-Books can be used as lead magnets to attract new subscribers or as a content upgrade for existing subscribers.

6. Email campaigns

Use your blog post as inspiration for an email campaign. You can break the post into a series of emails or create a summary of the post and use it as the body of the email.

7. Webinars

Use your blog post as a starting point for a webinar. You can expand on the topic and offer additional insights or invite guests to provide their expertise on the topic.

Of course, it’s really easy to say just repurpose your content, and I’m sure you’re sitting reading this article and thinking “but Jo, how or where do I start?”

Often, we can be stuck on what information we should be repurposing. However, here are some ways in which you can commence this process.

Identify your top-performing content

Firstly, if you use analytics such Google Analytics or even social media insights, look at these to identify your top-performing content.

By analysing your website and social media analytics to determine which of your blog posts, videos, or content have performed well will give you a starting point for repurposing content that has already resonated with your audience.

Repurpose content into different formats

Once you have identified your top-performing content, you can repurpose it into different formats such as videos, infographics, or podcasts (see the list above). For instance, a blog post can be transformed into an social media content or infographic, while a video can be turned into a podcast.

Tailor your content to different platforms

Each of the social media platforms have their own audiences, and you should tailor your content to suit each platform.

For example, social media platforms like Instagram and Twitter require shorter content, while LinkedIn and Facebook allow for longer-form content.

Update old content

If you have old blog posts or videos that are still relevant, you can update them with new information or examples. This is a great way to give your old content a fresh new look and boost its SEO ranking.

Combine content

If you have several pieces of content that are related to the same topic, you can combine them into a longer-form piece of content such as an e-book or template.

This is a great way to provide your audience with comprehensive and valuable information and could be used a lead magnet to increase your email marketing list.

Use user-generated content

Encourage your audience to create user-generated content by hosting a contest or by asking for their input. You can repurpose this content in your own marketing campaigns, which will not only help you create fresh content but also increase engagement with your audience.

Create content series

Turn a popular blog post or video into a content series. This is a great way to keep your audience engaged and create a sense of anticipation for each new piece of content.

By repurposing content you can create fresh and engaging content for your target audience. By repurposing into different formats and tailoring it to the various different platforms, you can reach a wider audience and extend the life of your existing content.

If you need help with repurposing your content, book a free consult to be given some quick tips from one piece of your existing content.