If you’re a small business owner, generating website traffic can be one of the most powerful levers you pull to increase your customer base and generate more sales. After all, if no one knows about your services or products, how will they ever make it onto the checkout page?
But driving website traffic takes time and know-how. That’s why I’ve put together this helpful guide – so that you can start learning how to maximise the potential of your digital presence right away! With these tips in hand, there’s no reason why you won’t soon be unlocking new levels of success with online customers looking to find out what makes your business special. So let’s get started – read on for our top tips on driving traffic to your website!
Use Social Media
One of the best ways to drive traffic to your website is to use social media. Create accounts on popular social media sites such as Facebook, Twitter, and Instagram, and post links to your website content. Be sure to use relevant hashtags so that your content can be easily found by users who are searching for topics that you write about.
Another great way to drive traffic to your website is to guest blog on other websites. Find websites that are in a similar niche as your own, and reach out to the owners or editors to see if they would be interested in publishing a guest post from you. If they agree, be sure to include a link back to your website in your blog post.
Pay-per-click (PPC) advertising is another great way to drive traffic to your website. With PPC advertising, you can create ads that will appear on search engine results pages when users search for keywords that are relevant to your business. When someone clicks on your ad, they will be taken directly to your website. While there is a cost associated with PPC advertising, it can be a very effective way to quickly increase the number of visitors to your site.
Search engine optimization (SEO) is a process that can be used to improve the ranking of your website in search engine results pages (SERPs). By optimising your website for relevant keywords, you can increase the likelihood that users will find and click on your site when they search for those keywords. There are many different factors that contribute to SEO, so it is important to do some research (check out Kate Toon and her Recipe for Success courses) or outsource.
Email marketing can be an effective way of driving traffic back to your website. Include links to your latest blog posts or products in your email signature, and send out regular newsletters with links back to your site. You can also run email campaigns specifically promoting certain pieces of content or products, and include links back to those items on your website.
Having a profile listing with Google, you are essentially giving them content that is already optimised for their algorithm and increasing your chances of appearing higher up on SERPs. This will not only help you gain more visibility but also more website visitors and customers as well.
Check out my blog about why every business should have a Google Profile here.
Be sure to install Google Analytics on your website so that you can then track visitors to your site, learn how they find your site, find out your most popular content, where they are exiting your site and a lot more. This allows you to review the insights and make changes or tweaks where needed to improve your site.
Learn more here.
These are just a few of the ways that you can increase traffic to your website. If you need support in updating your website or want help with digital marketing, be sure to Call on Jo! I offers services that encompass aspects of SEO and web design so that you don’t have to worry about a thing.