Whilst blogging has become increasingly popular over the years for businesses to create valuable content and drive traffic to their websites, it is important to organise your blog content in a structured and easy to navigate way to enhance the user experience for your audience.
The first step in creating effective blog categories is to identify your overall blogging goals.
- What type of content are you planning to produce?
- Is there a specific audience you are targeting?
- Are you trying to sell a particular product or service?
Once you have a clear understanding of your goals, you can start to build out your categories accordingly.
One of the best ways to organise your blog content is by creating a hierarchy of categories. This can include top-level categories, subcategories, and even sub-subcategories. For example, if you are a fitness brand, your top-level categories could be “nutrition,” “workout routines,” and “mindset.” From there, you can create subcategories such as “meal prep,” “bodyweight exercises,” and “meditation techniques.”
While it may be tempting to create a long list of categories to account for every possible blog post, it is important to keep your categories simple and easy to navigate. Limit yourself to 5-7 top-level categories and ensure that they are descriptive and easy to understand. Perhaps you could then using tags as subcategories to keep your top categories simple and easy to navigate for the user.
Keyword research can also be a helpful tool in creating categories that align with your business objectives and target audience. By researching popular keywords and phrases related to your business, you can develop categories that resonate with your potential customers and improve your search engine optimisation (SEO) efforts.
How to Create Categories Using WordPress
From your menu, click on posts then Categories.
Create your category by completing the relevant information then click on ‘add new category’.
Repeat for each category that you want to add – this will create a list of all of the categories you’ve created on the left hand side of the create category section.
From there, each time you create a blog post, you can tick the relevant category/ies that that particular article relates to.