As a small business owner, you know that online visibility is key to success. Having a presence on Google is essential for continued growth and success and should be a top priority for any business owner. One great way to gain visibility on Google is by creating a profile listing with the search engine giant.
In this blog, I’ll share the benefits of having a Google profile listing and why it’s important for your small business.
What is A Google Profile Listing?
A Google profile listing is essentially an online homepage for your business. When potential customers search for your business name or related keywords in your industry, they will see your profile listing.
It includes basic information about your company such as contact info, website URL, hours of operation, and more. You also have the opportunity to include pictures and videos that help showcase what you do or offer.
The Benefits of Creating A Google Profile Listing for Your Small Business
- A Google listing is a free listing that allows businesses to control how they appear on Google Search and Maps.
- It can help to improve your business’s visibility, as it will appear when potential customers search for relevant keywords.
- It can also help to improve your business’s click-through rate, as it provides potential customers with direct links to your website or contact information.
- It allows customers to leave reviews, which can help to build trust and credibility for your business.
- Finally, it can help you to track your performance over time, as you can see how many people have viewed or interacted with your listing.
Why Should My Business Have a Google Profile Listing?
Having a profile listing with Google can give your small business an extra boost when it comes to SEO (Search Engine Optimisation). Search engines like Google use algorithms to determine which websites appear at the top of their search engine results pages (SERPs). By having a profile listing with them, you are essentially giving them content that is already optimised for their algorithm and increasing your chances of appearing higher up on SERPs. This will not only help you gain more visibility but also more website visitors and customers as well.
Additionally, having a profile listing allows you to control how people perceive your brand online by managing how much information they can find out about it. You can add links to social media accounts, recent press releases or blog posts, customer reviews and ratings – all which help build trust in potential customers who are researching you online before making a purchase decision.
Lastly, if someone has questions about your business, they can easily find answers through the information provided in the profile listing such as contact info or hours of operation – eliminating any potential frustration from customers trying to reach out but being unable to find answers quickly enough.
Creating a profile listing with Google can be an important step in helping grow your small business online presence and increase website traffic and customers over time. It helps optimise content so that it appears higher up on SERPs from which people are most likely going to click on when searching for businesses like yours; there-fore increasing visibility and gaining more customers in the long run! With all these benefits combined, there’s no reason not to create one today!
Now that you understand the benefits of having a Google listing for your business, your first step is to check if your business has a listing and if not, create one here OR if you already have a listing, log in and ensure your existing listing is up to date.
Need help and support on creating and/or updating your existing profile? Contact me today and get this taken off your task list.
Jo
