Effective email marketing is crucial for the success of any business in today’s world. Now more than ever our inboxes are fill…often with hundreds of unopened emails. However, all your efforts of creating compelling email content will be in vain if the emails are not opened by your target audience. One of the most significant factors that determine the email open rates is the subject line. Crafting the perfect subject line is an art that needs to be mastered to get the desired open rates and, ultimately, conversions. In this blog, we will discuss some tips on creating effective email subject lines that can help boost your email open rates.
Keep it Short and Sweet
Email subject lines should be kept short and to the point. Studies show that subject lines with fewer than 50 characters have the highest open rates. You can also use emojis to add some fun and creativeness to your subject lines. However, don’t get too carried away with the emojis, and ensure that they are relevant to your email’s content.
Personalise your subject line
Personalised subject lines can help increase your email open rates. Addressing your recipients by their name can have a significant impact on how they perceive your brand and can increase the chances of them opening your email. You can also personalise the subject line based on your recipient’s preferences or purchase history.
Use Urgency and Scarcity
Creating a sense of urgency or scarcity can prompt your audience to open your email right away. Including phrases such as “limited time offer” or “only a few left” can create a sense of scarcity, prompting your audience to act immediately. However, ensure that your urgency is genuine and not overused, as it can create a generation of apathy towards your emails.
Ask a Question
Starting your subject line with a question can compel your audience to open your email to find out the answer. However, ensure that the question you ask is relevant to your audience’s needs or concerns. For instance, “Are you looking for ways to boost your revenue?” can prompt the recipient to open your email if they are looking for ways to increase their profits.
Use numbers to grab attention
Studies show that people are more likely to engage with content that has a specific number in the title or subject line. So, next time you’re crafting an email subject, try something like “5 ways to boost productivity” or “10 expert tips for culinary success.” By using numbers, you’re not only grabbing attention, but also setting clear expectations for the content of the email.
Use action-oriented words in your subject lines
Using action-oriented words motivate your reader to want to open the email and engage with your content. By using verbs like “learn,” “discover,” “join,” and “explore,” you invite your reader to take action and engage with your email.
Avoid Spam Words
With spam filters becoming increasingly sophisticated, you must avoid using spam words. Using phrases such as “free,” “money-back guarantee,” or “save money” can land your emails in the recipient’s spam folder. Instead, focus on creating compelling subject lines that entice your audience to open your email.
Crafting effective email subject lines is critical for the success of your email marketing campaign. By following these tips, you can create engaging and personalised subject lines that can increase your email open rates, resulting in higher conversions and revenue for your business.
Remember, your subject line should be concise, personalised, relevant, and compelling to get the desired results.
Keep experimenting with various subject lines to determine which ones work best for your audience, and your business will reap the rewards of successful email marketing.
Need help with your email marketing? Contact me today and lets get started!
Jo
