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An Introduction to Keywords for Small Businesses

If you own a small business, chances are you know the basics of SEO (search engine optimisation). While SEO can seem complicated, one of the most important aspects is something that is actually quite simple—keywords.

Keywords are words or phrases that are used by people to search for what they need online. Knowing about keywords and how to use them effectively on your website can help improve your search engine rankings, which will result in more visitors to your website.

Let’s take a look at why keywords are so important and how you can use them on your website.

Why Keywords Are Important

When someone searches for something online, they type in certain words or phrases into a search engine. These words or phrases are known as keywords. Search engines will then use those keywords to determine which websites best match the searcher’s query.

That’s why it’s so important for you to utilise effective keywords on your website. If you want potential customers to find your website when they search for what you offer, then you need to make sure that your content contains the appropriate keywords that people may use when searching for services like yours.

How To Use Keywords on Your Site

When it comes to using keywords on your website, there are several different areas where you can place them in order to maximise their effectiveness and reach a larger audience.

Here are some of the most common areas on your site where you should consider using keywords:

Page titles

Page titles show up at the top of each webpage and should contain relevant keywords that accurately describe what’s on that page. This helps search engines understand what kind of information is being offered on each page and makes it easier for users to find what they’re looking for quickly and easily.

Meta Descriptions

Meta descriptions appear beneath each page title in search results and provide additional information about what the page is all about. Including relevant keywords here helps boost click-through rates because potential customers can get a better understanding of what they will find if they click through from the search results page.


The URL of each webpage should also contain relevant keywords whenever possible so that users have an idea of what kind of information they can expect when clicking through from a search result page or another external link source such as social media platforms like Facebook or Twitter. 

Blog Posts

Blogging is an excellent way for small businesses to generate more leads and increase their visibility in search engine results pages (SERPs). When writing blog posts, be sure to include relevant and targeted keyword phrases throughout the content as well as in meta titles/descriptions so that readers can easily find them when searching online with those specific terms or phrases.


Labelling images with keywords is another great way to include different but similar keywords or phrases.

Using effective keyword phrases throughout your website can significantly improve your visibility in SERPs, leading more potential customers directly to your site instead of having them land on competitors’ sites first!

Keep these tips in mind when considering how best to optimise your site with targeted keyword phrases, this will help ensure maximum success when it comes time for people searching online to find what you offer!

Want to gain a deeper understanding and knowledge about Keywords and SEO? I recommend starting with Kate Toon free course SEO Nibbles which you can join here.

Do you need assistance with an audit of your site? Get in touch today and let’s get your site more user friendly.