Most websites need more than a one-time effort– they require ongoing maintenance!
Discover why 5 periodic updates are essential to keeping your website in tip-top shape and running seamlessly.
1. About Page/Head Shots
About Page:
Your about page is another sales type page your potential customers read after the home page. This is where not only can you let them get to know you…but you can also share the why of they should be buying or working with you (dependant on whether you are a B2C or B2B).
How is your looking? Is it up to date and relevant or could it be tweaked?
Head Shots:
Taking regular head shots is important, it gives your customers a sense of who they are working with! This can be especially important when (like me) you work virtually so often they may never see you! Luckily for most of my clients, they can have regular Zoom’s so they do get to see me, but I honestly need to get new head shots completed this year as it has been a few years…and let’s face it, we all age (ahem change!).
When was the last time you had your headshots updated? Or do you have a team shot that may need updating or replacing because team members have changed!
2.Lead Magnet
A lead magnet – also known as an opt-in or freebie is a great way to build your email marketing list. People give you basic info eg: name/email in exchange for receiving something of value from you. This could be a pop-up or dedicated landing page.
Again how long has your opt-in been on the website or landing page and is it time to change it up?
3. Themes / Plugins
Updating your theme and/or plugins is a great way to ensure your website is secure and not vulnerable to hacks.
If you self-manage your website, always ensure that you perform a backup of your site (and this should also be occurring regularly!) before updating any themes or plugins.
When updating these items, ensure you do one at a time, then check your website to ensure that the plugin (for example) has not stopped something functioning or working on your site.
And if you pay a website developer for maintenance service, how often is this occurring and are you receiving reports about what has been updated? If you don’t remember the last time you received something, be sure to get in touch with them!
4. Products / Services
Your key offerings to your customers, products for example should be reviewed on a regular basis as:
- You can add or remove products from your offerings
- Items can be out of stock / available for back order / sold out
5. Testimonials / Portfolio
Testimonials:
Testimonials or feedback from clients providing a review of your products and/or services offered. Be sure to ask every time you either sell an item; finish providing a service or perhaps they’ve written something nice in an email to you that you could use.
Portfolios:
Portfolios relate to the specific work you’ve completed (predominately for service-based business) and can provide a idea of the client request, work completed and feedback from the client. Sometimes we’ve done quite a bit of work that we haven’t recorded or updated this and having relevant and latest projects is another way for other potential clients to see what it is you have completed.
Updating your website doesn’t have to be a daunting task. Take it one step at a time and challenge yourself with these top 5 updates this month! If you don’t think you can take them all on, choose just one and make that your mission for this month.
Need help getting started? Book a free consultation with me – I’m always happy to lend an extra set of hands when needed!
Jo
