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5 Essential Digital Marketing Tools for Small Businesses

You know the importance of digital marketing. But with so many tools out there, it can be hard to figure out which ones are best for your business. I’ve rounded up four essential tools that can help you get started on the right track and grow your online presence. Let’s take a look.

1/ Social Media Management Software

If you’re looking to optimise your social media presence, then social media management software is an essential tool. This type of software helps you streamline your efforts across multiple channels and accounts by providing features like scheduling posts, managing campaigns, tracking analytics, and more. There are several popular social media management tools such as Hootsuite, Buffer, and Sprout Social that offer these features at varying price points. Check out my previous blog post here.

2/ Website aka Content Management System (CMS)

A CMS is an online platform that lets you easily create and manage content for your website or blog without having to directly edit HTML code or complicated databases. A CMS makes it easier to upload images and videos as well as quickly update content throughout your site. WordPress is one of the most popular CMS platforms available today — it’s free, user-friendly, and offers plenty of customisation options for small businesses. 

3/ Analytics Platforms

Analytics platforms help you measure the success of your digital marketing campaigns and gain insights into how visitors interact with your website or social media pages. Google Analytics is one of the most popular analytics platforms among small businesses; it provides detailed reports on website traffic sources, users’ behaviour on-site, conversions, and more. And remember that social media platforms have their own insights that you can also review.

4/ Customer Relationship Management (CRM) Software

This type of tool helps you manage relationships with leads and customers by providing insights into their behaviour patterns over time. Popular CRM solutions include Salesforce, HubSpot CRM, Zoho CRM, Insightly CRM — all offer different pricing plans for small businesses depending on their needs and budget. 

Email Marketing Platforms

Capturing client names and emails is a great way to keep them up to date with your news and updates. There are many platforms out there so looking at your specific requirements will help determine your business requirements and whether you opt for the free or paid version. A great free version that I advise my clients to use initially is MailerLite (I’m also MailerLite Certified) which offers both free and low-cost versions. Other platforms include MailerLite, ActiveCampaign and MailChimp.

Dependant on the stage you are at in your business, you may not necessarily need to commence with them all straight away – many times there are learning curves associated with everything we do in business, and it can be overwhelming when it is just yourself doing it all in your business!

In order to maximize your digital marketing efforts, it’s important to have the right tools in place as each one plays an important role in helping you achieve success. Investing in the right combination of these tools can make all the difference when it comes to boosting visibility and growing engagement with customers over time!